I’m a
Content Creator
Producer
&
prospective development of FILM & TV content
ABOUT｜Rychael
With over a decade of dual expertise in high-end media and cinematic storytelling, I served as a Magazine Editor-in-Chief for 12 years, shaping trends in fashion, beauty, and lifestyle. Parallel to my editorial career, I have dedicated 12 years to screenwriting and film production, authoring three books on filmmaking and managing complex commercial campaigns.
Always at the forefront of industry evolution, I founded MAI Words & Pictures in 2017 to bridge the gap between creative storytelling and professional production. A significant milestone was reached in 2025 when the company was awarded the MDEC MYVIRYUO Grant, successfully pioneering the use of Virtual Production (VP) technology to produce the music video 《也许是我写给你的最后一首歌》. This achievement marks a new chapter in my career, blending years of narrative mastery with cutting-edge digital innovation.
SERVICE ｜MAI words & pictures
Content Creation Script & Article, Brand Style Guide, Proofreading, Editing
Traditional Production Producing, Directing, Script, Editing
Virtual Production Production Management and Workflow Consultation for VP projects
Graphics Design & Global Publishing Magazine, High-end Layouts and Marketing Collateral, Distribution Consultancy and Content Management.
Programming Website Development, Website Maintenance
PHOTO｜Ah Yu
HAIR｜Yen @ Wenawave
Where Technology Meets Emotional Storytelling
As a MYVIRTUO 2025 Recipient, MAI Words & Pictures pioneers innovative Virtual Production (VP) workflows that elevate cinematic storytelling.
MYVIRTUO is a programme by Malaysia’s Ministry of Digital and Ministry of Communications, organised by Malaysia Digital Economy Corporation (MDEC), to accelerate the adoption and development of Virtual Production technology across the country.
This music video and behind-the-scenes feature highlights key VP processes, demonstrating how technology bridges emotional expression and visual imagination within Malaysia’s evolving film and screen industry.
